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Driver Safety and ADAS Solutions


Whether a professional driver or not, many of us find ourselves operating an automobile in some capacity almost every day. It can be easy to forget that automobiles, an essential part of daily life, can pose an extreme danger if not properly operated and maintained. In fact, truck driving is ranked among the most dangerous occupations in the United States. Commercial fleet accidents are not only catastrophic for drivers, but also pose significant risks to fleets and their managers. Beyond the serious liability of employee injury, fleet companies also assume the costs of repair, downtime, and loss of employee production caused by an accident. Accidents are exceedingly common in the world of commercial fleets. In 2015, Automotive Fleet reported that the total accident rate for fleets averages 20%, and the costs of those accidents make up around 14% of the average fleet’s total expenses. Automotive accidents are costly, dangerous, and often deadly. Driver safety should be a priority for any commercial vehicle fleet manager.


Luckily, it has never been easier for fleet managers to optimize driver safety. With cutting-edge technological advancements in vehicle solutions such as ADAS (Advanced Driver-Assistance Systems) provide fleet managers with a wide variety of safety-promoting tools. ADAS solutions utilize RADAR, LIDAR, and camera-based sensors to ensure that drivers are aware of road hazards and the presence of other vehicles.


Advantages of ADAS


Blind Spot Detection:


Even the most careful of drivers may occasionally fail to check their blind spot while changing lanes, assuming that if their mirrors are clear, the road must be as well. ADAS features alert drivers to vehicles that aren’t obviously visible, preventing premature lane changes.


Traffic Sign Detection:


A distracted driver may fail to notice stop signs, yield signs, and other critical road warnings. With ADAS, this is no longer a problem as sensors can detect, recognize, and respond appropriately to traffic signs.


Lane Guidance and Corrections:


If a truck begins to drift out of its lane, ADAS solutions kick into gear to steer the truck back in the right direction.


Automatic Emergency Braking and Obstacle Identification


Sometimes, drivers may not have enough time to register and respond to immediate road hazards. ADAS eliminates this concern with automatic emergency braking as soon as a hazard is detected.


Telematics Integration


While ADAS solutions alone can do wonders to promote driver safety and lower fleet costs, combining these features with a strong telematics platform can further avoid catastrophic accidents. Telematics systems that collect real-time vehicle data allow fleet managers to monitor driver performance and act as needed, whether providing further training for drivers who pose a risk or incentivizing good performance. Telematics solutions work in conjunction with ADAS systems, reporting to fleet managers the frequency at which ADAS emergency features, such as automatic braking and lane correction, have had to be employed with individual drivers.


Road safety should not be taken lightly; the risk is substantial to drivers and fleet managers alike. With the right combination of ADAS and telematics, fleet accidents – and the resulting damages – can be brought to a minimum.

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